Sooner or later someone will ask where you work. Wouldn’t you like to be part of an organization that is recognized as one of the world’s pre-eminent nonprofits?
United Way employees are central to creating enduring change in our community. We enjoy a professional work environment with supportive co-workers, a strong benefits package, and the satisfaction of knowing that our work improves lives. United Way encourages work/life balance and volunteerism.
Job Title: Director, Marketing and Communications
Reports to: VP, New Business Development
FLSA Status: Exempt/Full Time
Responsible for advancing the brand and positively positioning the United Way of San Diego County as a leader and trusted partner in our community. The position manages the marketing function including communications, digital marketing and services, media relations, advertising, public relations, events, and other activities that connects the United Way with all stakeholders. The Director of Marketing and Communications works closely with the VP of New Business Development to plan and execute strategic marketing and communications initiatives that build the United Way brand, strengthen relationships with key constituencies, and drive resource generation.
Develop and maintain comprehensive annual and multi-year marketing and communications strategy that supports achievement of the UWSD mission and message, maintains the integrity of the United Way brand image, and leverages digital channels and target audiences, including:
Social media channels (Facebook, Instagram, LinkedIn, Twitter, and YouTube)
Conceptualize and execute a creative, comprehensive, and multi-faceted donor and stakeholder plan that supports the organization’s strategies and objectives, builds relationships with key audiences, and works to position UWSD as the leader in community impact and diverse ways of giving. Responsible for setting and achieving key performance indicators for plans.
Understand, integrate, and implement consumer segmentation strategies across all marketing and communications plans.
Collaborate with VP of New Business Development to establish UWSD as a thought leader in the organization’s areas of work across the education and learning pathways, family stability, and diverse ways of giving. Curate the thought leadership content calendar, engage internal subject matter experts to develop content, determine channels of distribution, and coordinate publication plans.
Manage public relations activities, including vendor relationship, strategy, and work plan.
Responsible for developing and maintaining brand awareness and management plan. Manage the consistent brand-aligned presentation of UWSD, both internally and externally.
Ensure key messaging is aligned and leveraged across all marketing and communications efforts and tools.
Drive traffic to UWSD website by developing creative, compelling content and leveraging its integration with digital platforms (social media, email) and public relations plans. Manage website and online fundraising initiatives.
Lead with an innovative mindset, keep up with marketing trends, and assess opportunities that will expand UWSD’s brand awareness among a variety of stakeholders.
In collaboration with the Development department, create sponsorship opportunities and materials to support events and co-marketing partnerships.
Oversee the development of all marketing assets, such as print materials and videos, to ensure consistent message delivery and brand presentation.
Support development initiatives, including annual workforce and individual campaign messaging and assets, as well as sponsorship materials.
Ensure that UWSD’s commitment to diversity, equity, and inclusion is illustrated and reinforced in, and across all, messaging.
Work with internal stakeholders to ensure integration of marketing and communications strategies across all departments.
Train internal staff on organizational messaging.
Collaborate with community impact and development departments to plan, communicate, and execute external events.
Manage the marketing department budget.
Collaborate with the VP of New Business Development to staff the volunteer Marketing Committee in support of brand development and marketing/communications planning.
Effective and engaging communication
Cross-functional capability and collaboration
General marketing acumen
Creating brand experience for everyone
Bachelors in marketing / communications and/or five to seven years’ experience in a senior marketing role
Experience crafting and implementing marketing and communications strategy
Experience with digital marketing strategy and platforms
Ability to conceptualize and develop strategies
Experience assessing and using market research
Excellent copywriting skills in conjunction with the overall communications plan; effective writing and editing skills for all materials produced
Demonstrated ability in creative writing and storytelling
Demonstrated ability in planning, goal setting, and achieving set goals
Demonstrated experience with fiscal management
Demonstrated ability to track multiple projects and meet deadlines
The statements herein are intended to describe the general nature and level of work being performed by the employee assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of incumbents.
Typical schedule is 37.5 hours per week, Monday through Friday. However, flexibility is required due to nature of business. Schedule may be changed as needed, to include evenings, weekends and holidays.
Comprehensive health, dental, vision and chiropractic benefits
401K Retirement savings plan with company matching
Employee Assistance Program
4 paid hours to volunteer per month
Our Hiring Policy
United Way employment practices are implemented without regard to race, color, national origin, gender, religious beliefs, age, disability, sexual orientation, citizenship status, military status or any other basis protected by federal, state or local fair employment practice laws.
How to Apply for a Position
Please e-mail your cover letter (reference position title) and resume to: (preferred) or fax your cover letter and resume to: 858.492.2014, Attn: Human Resources. No phone calls, please.
When You Will Hear From Us
We are not always able to respond to inquiries regarding the status of an application. If you do not hear from us within three weeks, you should assume that we cannot offer you further employment at this time. However, we do keep your application on file for one year.
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